woolrich
pitti uomo 2024
Responsibility:
-Worked alongside the creative director to conceptualise the design of the POP-UP through the architecture, color + material paletteS and finishes
-defined the creative strategy + customer journey to enhance enhance the brand experience and visual identity
-SPACE PLANNING AND VISUAL MERCHANDISING ZONING
-drawing reviews
-custom fixtures and visual merchandisinG tools design
-coordinated the design development process and communication between the creative and design teams, from concept to 3D renderings
Project Location:
florence, italy
