shopbop
Responsibility:
-Worked alongside the creative director to conceptualise the look and feel of the pop-up and defined the creative strategy to enhance the customer experience through the architecture, color + materials paletteS
-DESIGNED THE CUSTOMER JOURNEY TO ENHANCE THE EXPERIENCE, brand visibility AND PRODUCT SALES
-coordinated the design development process and communication between the creative and design teams, from concept to technical drawings and 3D renderings
-materials + special finishes procurement
-FF&E, decor + artwork procurement, coordination and management
-FF&E project budget management
-third party vendors procurement, coordination and management
-managed the artist and decorative painter collaborations
-on-site CONSTRUCTION HANDOVER, STORE INSTALLATION AND STYLING
Project Location:
soho, New york city
