LOVESHACKFANCY
melrose placE
Responsibility:
-Worked alongside the creative director to conceptualise the look and feel of the store and defined the creative strategy to enhance the brand language through the architecture, color + material palettes
-SPACE PLANNING AND VISUAL MERCHANDISING ZONING
-drawing reviews
-FF&E, decor + artwork procurement, coordination and management
-third party vendors procurement, coordination and management
-project budget management
-custom fixtures and visual merchandisinG tools design and development
-coordinated the design development process and communication between the creative and design teams, from concept to technical drawings and 3D renderings
-directed and managed the artist and decorative painter collaborations
Project Location:
MELROSE PLACE, LOS ANGELES, CALIFORNIA
